News
Our new website has a much more contemporary
look and feel…
Locate East Sussex’s website is designed
to attract business users and provide information about the County
as a business location, and includes a vacant commercial property
database outsourced to CPD. We did feel, however, that the previous
version looked a little dull!
To truly achieve its objective of being the County’s
business ‘shop window’, the existing design and layout
did require refreshing to give a much more contemporary look and
feel and make the site accessible to more persons, including business
visitors from the European Community – in particular from
France. This has been undertaken by FAT Promotions, a website production
company based in Hastings.
To enhance its accessibility to French speakers,
another key element of the upgrade is to provide a translation of
the key pages.
Further services are included or proposed in addition
to the vacant property database which was available on the previous
site. A promotional video, funded by East Sussex County Council
through the Interreg programme, can now be downloaded in both English
and French. Just click on the link on the front page. Early in 2008,
a browser-based GIS industrial estates directory will also be available
to end-users through the site.
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Virtual access to East Sussex’s business
space will soon be a click away.
GeoSpec (School of Environment, Brighton University)
was selected by ESEP to finish updating the East Sussex Industrial
Estates Directory on a GIS system. This is a long awaited project,
as a paper based directory was last published by East Sussex County
Council in 1996. A range of companies found the directory very useful,
and have been asking for a new version ever since.
This high-tech solution, which is funded through
SEEDA’s Area Investment Framework (AIF) programme, makes use
of Microsoft Virtual Earth satellite system to make mapping and
a database of occupiers available at no cost to end-users through
the Locate East Sussex website. The service will be available to
users early in 2008.
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ESEP’s Priority Sites Strategy has now
been put in place and is proving useful as a focus for bringing
forward sites that are central to the delivery of the draft South
East Plan. The importance of the new planning legislation, which
introduced the South East Plan and comes into operation next year,
is essential to grasp. It introduces the concept of ‘spatial
planning’ which goes beyond traditional land use planning
and requires planning authorities to work much more closely with
the community than hitherto to enable a vision for the area that
is based on evidence as well as local influences and community objectives.
At the district/borough level this vision is delivered through Local
Development Frameworks (LDF’s). The draft South East Plan
places an emphasis on ‘reducing intra-regional disparities’:
recognising that there are unique challenges facing areas such as
East Sussex, including a shortage of employment sites and difficulties
in developing available sites because of low rents and high costs.
It also states that economic renaissance is unlikely to be delivered
without appropriate employment land being made available. To avoid
‘planning for failure’, ESEP is influencing the emerging
Local Development Frameworks by providing evidence to ensure that
in the key growth areas – i.e. Hastings and Bexhill, the Eastbourne/Hailsham
Triangle, and Newhaven – an adequate supply of employment
land continues to be available for business space and is not lost
to pressure for residential or retail development. The approach
taken by ESEP was endorsed by the conclusions of the recent Inspectors’
report from the Examination in Public of the South East Plan, which
ESEP attended. The report also emphasised that regeneration activity
should be concentrated primarily in the eastern part of Coastal
Sussex and attached particular importance to the employment opportunity
at Polegate. The report is available at:
South
East Plan
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Plans are being prepared now to put the East Sussex
economy on track for sustained economic growth over the next decade.
The Local Authorities, and other strategic organisations including
East Sussex Economic Partnership (ESEP) and SEEDA, are having a
decisive role both in terms of planning for economic growth and
in pump-priming major development sites and commercial projects.
These plans are shaping the future to sustain an ‘opportunity
economy’ which is already making East Sussex an enviable location
for business.
East Sussex Economic Partnership Ltd is the private/public
economic development organisation that leads on strategic economic
development in East Sussex. Its overall aim is to:
Lead and coordinate on strategy and activities
which contribute to raising the economic performance, improving
the quality of life and developing employment opportunities in the
County of East Sussex.
ESEP manages the Locate East Sussex investment
service, the East Sussex Business Leadership Team, the East Sussex
Area Investment Framework, the Small Rural Town Programme, and the
East Sussex Regeneration Network. It works with the private, public
and third sectors to fulfil its strategic role of leading, facilitating
and lobbying for the economic needs of the county.
ESEP’s response to SEEDA’s new Regional
Economic Strategy has been to refresh the East Sussex Economic Development
Strategy which seeks to transform the County’s economy. Development
led growth is planned in the Eastbourne-Hailsham ‘triangle’,
consolidating the Hastings/Bexhill renaissance, and maximising the
potential of Newhaven Port. The County already competes strongly
on lifestyle, environmental and cultural quality, and these factors,
in tandem with the emergence of the three coastal economic powerhouses
will be a strong magnet for attracting new entrepreneurial activity
to East Sussex.
At the heart of the Government’s new planning
system is the draft South East Plan which, together with the Regional
Economic Strategy, creates the structure that will dictate the County’s
future economic performance. ESEP has been heavily engaged in the
consultation process to finalise these plans and ensure that the
County’s interests are protected.
ESEP continues to champion the development of
commercial land and property, a key component in delivering sustainable
economic prosperity in the County. To protect land allocations which
are appropriate for commercial development, a key tenet of the South
East Plan, ESEP and its Partners are preparing a Priority Sites
Strategy. This document clarifies which sites are important to economic
development in the County and gives a clear route map showing how
these might be brought forward to maximise economic development
impacts. This strategy, therefore, is intended to give a clear direction
to partners, with potential interventions including direct investment
from SEEDA. It links with the Local Development Framework policies
emerging from the South East Plan – particularly the Employment
Land Reviews – currently being developed by many of the East
Sussex planning authorities.
An important tool in helping to maximise the potential
of the strategic commercial sites in East Sussex for employment
use is the key sites evaluation project. In 2006 ESEP – through
its investor services arm, Locate East Sussex, commissioned top
property consultant Donaldsons LLP (now DTZ) to undertake an evaluation
on the key development sites throughout East Sussex.
These ‘opportunity sites’ were considered
to be at risk from residential development or had been slow in coming
forward for employment use. Donaldsons considered a range of realistic
development scenarios for the sites, based upon a review of relevant
planning economic policies and studies, a property market review
and urban design analysis. The study also provided indicative development
appraisal advice, in order to provide guidance on development viability.
These reports are being used to provide evidence
to help Locate East Sussex influence developers and planning authorities
to achieve a balance between residential, commercial and other uses.
The outcome from the project will be to increase the supply of employment
space for business.
The success of this project, funded by the Area
Investment Framework fund devolved from SEEDA and managed by ESEP,
has resulted in further tranche of ten sites being evaluated before
March 2008.
Around the County many projects have progressed
beyond the planning stage and momentum is growing as both private
and public sectors actively develop commercial property. Hastings’
economic renaissance continues with regeneration agency Sea Space
being given approval to plans that will transform an area of Hastings
town centre into a new business and leisure area called the Priory
Quarter. The first phase of office development, the 3,500 square
metre Lacuna Place office development, is currently under construction,
with completion scheduled for summer 2008.
East Sussex’s opportunity economy is being
given a huge boost with new space available giving the opportunity
for hundreds of new jobs to be created across the County. Eastbourne,
Hailsham, Battle and Rye – and well as Hastings are towns
that are benefiting from this upturn. Swallow Business Park formally
known as Martlet Mead – a greenfield site on the A22 to the
north of Hailsham – is about to be developed with construction
work starting this summer. Rosemary Ross of retained agent Ross
& Co said: ‘This site is ideally located for businesses
looking to expand and with five units already under offer without
any marketing, Swallow Business Park look set for success’.
Elsewhere in Hailsham Quadrant Estates and Helical
Bar plc has purchased Ropemaker Park, a 9 acre development. Planning
permission has been obtained for an industrial/warehousing led scheme
that includes a trade counter development, convenience store, creche
and a car showroom. Construction has commenced with completion due
in July 2007. 25,000 sq.ft has been sold to Marlow Ropes (now owned
by English Braids); 35,000 sq.ft. has been let to Waverley TBS,
with a further 8 small employment units under offer to a range of
local companies. Phase 2 which will include further trade counter
units, will be complete by the end of the year.
The effects of this boom have also been felt in rural East Sussex.
Rural diversification is the order of the day with new schemes at
Flimwell and Pebsham that come complete with a built-in slice of
East Sussex’s rural idyll.
East Sussex Economic Partnership’s Chairman,
Hamish Monro says: ‘I am pleased that our businesses now have
more choice than ever in which to locate. Our objective in planning
the future is for a sustainable economy that will enable East Sussex
to make a better contribution to wealth creation in the South East
Region’.
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